Netflix Viewing Second Half of 2024: Squid Game 2 Most-Watched Series

By Todd Spangler

NY Digital Editor

Netflix subscribers streamed more content than ever in the back half of 2024 — and the second season of Korean hit drama “Squid Game” was the biggest TV show on the service.

The streamer’s customers watched more than 94 billion hours on Netflix in the second half of last year, a 5% increase year over year, according to its latest Engagement Report sharing data on what people watched on from July-December 2024.

“Squid Game” Season 2, despite premiering on Dec. 26 with only six days left in the year, dominated the period as Netflix’s most-viewed series with nearly 87 million views. That said, no single title accounts for more than 1% of total viewing on Netflix. For example, “Squid Game 2” represented only 0.7% of global viewing for the time period. That’s “why we invest in a wide variety of quality shows and films and why we need to make them great, so that every time a member comes to Netflix they press play and stay,” the company said in a blog post Wednesday.

The company calculates views by dividing total hours viewed by runtime. The Engagement Report, which Netflix is releasing twice per year, covers about 99% of all video watch-time on Netflix. Note that the data is self-reported by the company. (See the lists of the top 10 shows and films on Netflix below.)

Other highlights from the biannual report:

Netflix Top 10 Most-Viewed TV Shows, Second Half of 2024

Netflix Top 10 Most-Viewed Movies, Second Half of 2024